So just starting a digital marketing company doesn’t going to take you anywhere. Until you have the sufficient knowledge for any business, no business can make a profit for you. So today i will share some experience, which i had usually seen in today’s emerging new digital marketing companies. So here are some basic mistakes which they usually make.
Mistake number 1: Trying to catch every fish
So the digital marketing companies which are just like a new born baby in the market, are targeting each and every person available in the market. They don’t have a particular niche or targeted area, with whom they want to work. They are so eager to get the work, that they are trying to catch each and everyone available in the market. As i just said, they are so hungry to get a work that they are trying to catch each and every fish available in the market. But the result, they are not getting anyone.
Mistake number 2: Boosting is campaign
Now the second biggest problem which i personally see is, that the new digital marketing company doesn’t even know the difference between campaigning and boosting. They are going on with a boosting process to gain clients even for their business. At last the result is same, only outgoing no incoming. They are spending money to get the business, but not getting any in return.
Mistake number 3: Not having enough knowledge about campaign
Some of the companies know about campaign, but they don’t know how to run a campaign properly. They don’t know about keyword system, they don’t know how the lead generation campaign will work, and the biggest thing is that they don’t know which platform will work better for different niche of business. So even if they got the client for first time, the clients are not willing to take their service for a second time.
Mistake number 4: Not having enough knowledge about graphics
Just running a campaign is not enough for getting a business. The digital marketing company have to show some attractive graphics to attract the customers. But unfortunately they don’t have enough knowledge about graphics, even some of them make the graphics but they don’t about the color science. They don’t know which color will be appealing to customers eyes and which color will attract them toward business.
As a result the new digital companies are being not be able to survive in the present market situation. So starting a company without any prior knowledge and without learning about the current field of work, i think its the biggest mistake one could ever make. So digital marketing is not about just boosting the post and getting likes. So learn, not much but at-least the basic of digital marketing before getting started or entering into this field.
This are some recommendation from my side, if you want to learn digital marketing kindly check the links(To buy or not to buy is your choice).
Digital Marketing: https://amzn.to/2KtPnnz
The art of digital marketing: https://amzn.to/2yY7OtW
Digital Marketing a step by step guide: https://amzn.to/2TziYz2
Understanding Digital Marketing: https://amzn.to/2YIbr6A