THE NEUROLOGY OF FREE WILL – Are We Responsible for Our Habits? – Part 1

The morning the trouble began—years before she realized there was even trouble in the first place—Angie Bachmann was sitting at home, staring at the television, so bored that she was giving serious thought to reorganizing the silverware drawer. Her youngest daughter had started kindergarten a few weeks earlier and her two older daughters were inContinue reading “THE NEUROLOGY OF FREE WILL – Are We Responsible for Our Habits? – Part 1”

SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT – How Movements Happen – Part 3

In the summer of 1979, a young seminary student who was white, had been one year old when Rosa Parks was arrested, and was currently focused mostly on how he was going to support his growing family, posted a map on the wall of his Texas home and began drawing circles around major U.S. cities,Continue reading “SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT – How Movements Happen – Part 3”

SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT – How Movements Happen – Part 2

Imagine, for a moment, that you’re an established midlevel executive at a prosperous company. You’re successful and well liked. You’ve spent years building a reputation inside your firm and cultivating a network of friends that you can tap for clients, advice, and industry gossip. You belong to a church, a gym, and a country club,Continue reading “SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT – How Movements Happen – Part 2”

SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT – How Movements Happen – Part 1

The 6 P.M. Cleveland Avenue bus pulled to the curb and the petite forty-two-year-old African American woman in rimless glasses and a conservative brown jacket climbed on board, reached into her purse, and dropped a ten-cent fare into the till. It was Thursday, December 1, 1955, in Montgomery, Alabama, and she had just finished aContinue reading “SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT – How Movements Happen – Part 1”

HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO – When Companies Predict (and Manipulate) Habits – Part 3 – 4

Part 3 In the early 1940s, the U.S. government began shipping much of the nation’s domestic meat supply to Europe and the Pacific theater to support troops fighting in World War II. Back home, the availability of steaks and pork chops began to dwindle. By the time the United States entered the war in lateContinue reading “HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO – When Companies Predict (and Manipulate) Habits – Part 3 – 4”

HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO – When Companies Predict (and Manipulate) Habits – Part 2

In the summer of 2003, a promotion executive at Arista Records named Steve Bartels began calling up radio DJs to tell them about a new song he was certain they would love. It was called “Hey Ya!” by the hip-hop group OutKast. “Hey Ya!” was an upbeat fusion of funk, rock, and hip-hop with aContinue reading “HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO – When Companies Predict (and Manipulate) Habits – Part 2”

HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO – When Companies Predict (and Manipulate) Habits – Part 1

Andrew Pole had just started working as a data expert for Target when a few colleagues from the marketing department stopped by his desk one day and asked the kind of question Pole had been born to answer: “Can your computers figure out which customers are pregnant, even if they don’t want us to know?”Continue reading “HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO – When Companies Predict (and Manipulate) Habits – Part 1”

THE POWER OF A CRISIS -How Leaders Create Habits Through Accident and Design – Part 4

Four months after the elderly man with the botched skull surgery died at Rhode Island Hospital, another surgeon at the hospital committed a similar error, operating on the wrong section of another patient’s head. The state’s health department reprimanded the facility and fined it $50,000. Eighteen months later, a surgeon operated on the wrong partContinue reading “THE POWER OF A CRISIS -How Leaders Create Habits Through Accident and Design – Part 4”

THE ULTIMATE CHALLENGE: WHAT ONE PERSON CAN DO

“A mighty flame followeth a tiny spark.” —DANTE He knew he must stop them. With a mere $800 in his pocket, Sam LaBudde drove across the Mexican border, stood on the fishing docks of Ensenada, and waited for his opportunity. Toting a video camera to get some “home movies” of his excursion, he posed asContinue reading “THE ULTIMATE CHALLENGE: WHAT ONE PERSON CAN DO”

THE POWER OF A CRISIS -How Leaders Create Habits Through Accident and Design – Part 3

Philip Brickell, a forty-three-year-old employee of the London Underground, was inside the cavernous main hall of the King’s Cross subway station on a November evening in 1987 when a commuter stopped him as he was collecting tickets and said there was a burning tissue at the bottom of a nearby escalator. King’s Cross was oneContinue reading “THE POWER OF A CRISIS -How Leaders Create Habits Through Accident and Design – Part 3”